The very first step in this journey of getting free publicity and more clients, is to do a session of 'story-hunting'. Without understanding what makes a news story, you will not get any free publicity nor will you attract more clients.
The problem for you is that you are typically too close to your business to see what is news worthy about it. To you it's what you do every day. But not to us journalists. We get into our story hunting mindset and away we go!
We can help you to find the news stories that are lurking in your business, your coaching, your therapy. So let's play 'Let's pretend!' for a moment. Imagine you were one of those lovely French pigs who has a nose for truffles. Your whole being is focused on rooting out tasty morsels of very expensive fungi. You are keenly on the scent.
You need to have a similar focus around your business. What we are trying to root out are equally precious morsels called 'news stories'. These are items that would interest or impress the various media and internet sites.
Our equivalent of truffles are things that might help fill a local newspaper, a radio news slot, a podcast, blog or web site. Without stories, there would be no news! Finding yours is a key part of the process towards getting noticed and attracting new clients. I promise you that you have several good PR angles - we just have to sniff them out.
Story Hunting introduction FREE 30 minute introduction to story hunting, where we take a look at the potential 'news stories' you may have in your business. To book your free 30 minute introductory session - please fill in the form & click 'send'.
