To get free publicity - especially in the media - you need to understand what will attract journalists. What attracts journalists like me, will also be of interest to your existing and potential clients.
When you look at your business through our eyes, you will see it in a new light. We will realise that you already have potentially interesting news stories that could get you free publicity. BINGO!
It's not rocket science! It's media savvy. When you understand the kind of content you need in your articles, e-newsletters, press releases etc, you will begin to enjoy free publicity and you will attract more clients.
Are you a keen writer?
Do you really want to spend all your spare time and effort on writing and marketing, when your real passion is your business, your therapy, your life coaching, how you help people? That's what you got into business for - to help folks. Not to spend endless hours trying to work out how to design newsletters or write blogs and articles.
Being a sole-trader or small business is hard work. Everything lands in your lap. Very few people master ALL the skills required to be a sole-proprietor - both inspirational and practical.
I think it's really a matter of doing what you enjoy, what you're good at, what really fulfils and excites you. And then finding folk to help with the other 'stuff'!
Now, I absolutely love to write - no matter the topic. That's my creativity outlet. So if you'd like some help with the writing bit - give me a call!
Story hunting: Unless you understand what makes 'news', you will not get any free publicity nor will you attract more clients. We help you find the news stories that are lurking in your business, your coaching, your therapy. (more)
Communication-wise: Need some writing 'done for you'? As a former journalist and freelance writer I offer help with press releases, e-newsletters, articles, reports, web copy, presentations and attraction marketing etc.
Media savvy:I help folks to face the public, whether in media encounters, speeches, interviews or presentations.I make sure they make the most of their publicity opportunities.
Vocal hero / heroine:As a former broadcaster, I offer coaching withvoice, delivery and confidence issues, coaching for presentations, telephone seminars, promotional telecasts, workshops and audio recordings.
Success coaching: Running your own business is a challenging thing on all levels: personal, emotional and business-wise. Having someone who knows the territory can help you to find the resources you need within you, as well as from outside.
