This will save you a lot of time, headaches and frustration!
Key messages are essential tools in all communications work. Your key messages will be your ‘true north’.Like a compass, they will always keep you on track.
Think Audience. What are your clients’ biggest problems and challenges?If you know the answer you’re halfway to developing clear messages about your service or product.
The help you can give to your audience is more important than selling your product… at this stage.Once you have convinced them of its benefits, you’ll be in a better position to do the sales thing.
You want messages that resonate.If you use your T.R.U.T.H. elements and aim to have 2-3 of those qualities in each key message, you will be doing very well.
As we've said elsewhere, journalists want a story.Stories are their lifeblood.Stories are what they get paid for.This means journalists are always on the lookout for good stories and rarely, if ever, off-duty.
This is both good news and bad news.It means you need to watch what you say around them.However, it also means that if you’ve got a good story, there’s a good chance that they’ll be interested.
